The NIL Playbook: What every athlete and family should know

What you'll learn

• What Name, Image, and Likeness actually means
• Common athlete mistakes and how to avoid them
• Brand readiness: profile, content, and media kit basics
• Contracts 101: deliverables, exclusivity, usage rights
• Financial and tax preparation for athletes
• Building long-term brand value beyond your playing career

Who it's for

High school and college athletes, parents and guardians, coaches, school administrators, and anyone starting to work with athletes on NIL.